5 Reasons Small Businesses Should Upgrade to Color Photocopiers

Move over black and white photocopiers, color photocopiers are what´s in! Following are five reasons small businesses should upgrade to color photocopiers.

Color Photocopiers are the New Technology

Whenever a new technology comes on the market, the old technology starts to fade. It becomes difficult to find parts to get it fixed if it goes on the blink. It also becomes harder to find technicians who know how to fix the older machines.

While black and white photocopiers haven´t reached this point yet, the handwriting is on the wall, so to speak. Many vendors don´t sell black and white only photocopiers any more. This leads to a decrease in demand. Once demand for the product slows, then demand for the parts to fix a product slows. Before long, the product becomes obsolete.

Color Photocopiers Can Handle Complex Jobs

Due to advanced technology, copiers like digital color photocopiers can handle complex jobs like graphic-intensive newsletters and brochures.

After all, color is to be shown off. They are able to do things like collate and print multiple copies seamlessly. As marketing is the backbone of any business, all the money you save on copying, for example, can be spent on other direct marketing benefits like more ad buys.

Color Photocopiers are Cost Effective

Piggybacking off the point just above, imagine going to your local print shop and reproducing 50 copies of a new color-intensive brochure. Even at the rock-bottom low end of $1 per page, this can add up quickly, especially if your brochure is a few pages long and you do this several times a month.

Again, this is money that could be better spent elsewhere to grow your small business. By the time you pay for a few print runs, you could have paid outright for a color photocopier.

Color Photocopiers Make Better Presentations

Just like in photography, color pops. It draws the eye in and commands attention. When you are going over things like sales charts and income projections, having the ability to see it laid out in a color-coded fashion makes it easier to take in and understand.

Your staff can immediately see if the company is in the red or the black, because you´ll be able to show them the numbers and chart lines in vivid color

Color Photocopiers Give You a "Big-Boy" Image

Imagine this: you´ve wooed a big client. They were impressed with your website. After all, you invested a few thousand in your online presence and it shows. You look like a multi-national corporation. They were impressed with your phone consultation.

Now, they want you to give a presentation to their board. It´s between your growing company of 20 employees, and another company with over 250 employees. They feel like they have it in the bag.

Can you imagine showing up with black and white graphics because you didn´t invest in a color photocopier? The bottom line: color photocopiers allow you to compete with the big boys.