5 Reasons Small Businesses Should Upgrade to Color Copy Machines
Move over black and white Copy Machines, color Copy Machines are whatīs in! Following are five reasons small businesses should upgrade to color Copy Machines.
Color Copy Machines are the New Technology
Whenever a new technology comes on the market, the old technology starts to fade. It becomes difficult to find parts to get it fixed if it goes on the blink. It also becomes harder to find technicians who know how to fix the older machines.
While black and white Copy Machines havenīt reached this point yet, the handwriting is on the wall, so to speak. Many vendors donīt sell black and white only Copy Machines any more. This leads to a decrease in demand. Once demand for the product slows, then demand for the parts to fix a product slows. Before long, the product becomes obsolete.
Color Copy Machines Can Handle Complex Jobs
Due to advanced technology, copiers like digital color Copy Machines can handle complex jobs like graphic-intensive newsletters and brochures.
After all, color is to be shown off. They are able to do things like collate and print multiple copies seamlessly. As marketing is the backbone of any business, all the money you save on copying, for example, can be spent on other direct marketing benefits like more ad buys.
Color Copy Machines are Cost Effective
Piggybacking off the point just above, imagine going to your local print shop and reproducing 50 copies of a new color-intensive brochure. Even at the rock-bottom low end of $1 per page, this can add up quickly, especially if your brochure is a few pages long and you do this several times a month.
Again, this is money that could be better spent elsewhere to grow your small business. By the time you pay for a few print runs, you could have paid outright for a color Copy Machine.
Color Copy Machines Make Better Presentations
Just like in photography, color pops. It draws the eye in and commands attention. When you are going over things like sales charts and income projections, having the ability to see it laid out in a color-coded fashion makes it easier to take in and understand.
Your staff can immediately see if the company is in the red or the black, because youīll be able to show them the numbers and chart lines in vivid color
Color Copy Machines Give You a "Big-Boy" Image
Imagine this: youīve wooed a big client. They were impressed with your website. After all, you invested a few thousand in your online presence and it shows. You look like a multi-national corporation. They were impressed with your phone consultation.
Now, they want you to give a presentation to their board. Itīs between your growing company of 20 employees, and another company with over 250 employees. They feel like they have it in the bag.
Can you imagine showing up with black and white graphics because you didnīt invest in a color Copy Machine? The bottom line: color Copy Machines allow you to compete with the big boys.
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